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New Delhi, August 19th 2025—Zavo, India's first and leading Repay Tech platform, today announced the launch of EMI Bet, a competitive repayment league in which borrowers are rewarded for timely payments with prizes worth up to ₹75 lakh.
Billed as the world's first repayment-based game, EMI Bet transforms the monthly chore of loan repayment into a contest where discipline is rewarded. Users will likely win anything, such as an iPhone 16 Pro Max, superbikes, gaming consoles, vouchers, and an electric car for timely credit repayments.
"Every month, Indians pay over 50 crore EMis, adding up to more than 21.25 lakh crore. The relationship between borrowers and banks has traditionally favored banks, with penalties and damaged credit scores for missed EMIs. EMI Bet aims to change this by celebrating timely repayments. It's India's first repayment league— legal, transparent, and designed to transform the repayment culture, as noted by Kundan Shahi, CEO of Zavo.
The platform allows repayments from any bank, app, or method-UPl AutoPay, NACH, net banking, cards, or cash. Each repayment earns points, and players climb a leaderboard that resembles a cricket points table. Maintaining a streak over six months qualifies participants for the biggest prizes, while every borrower earns some reward.
India's retail credit market has surged past 350 lakh crore, driven by younger borrowers. Yet surveys reveal disillusionment: 78% of Gen Z borrowers say they would pay faster if rewards were involved, while 67% find repayment tedious and thankless.
EMI Bet is designed for this demographic— gamifying repayment and making discipline something to brag about.
Zavo frames it as a cricket-style contest by turning a dull, thankless defensive innings of personal finance into an IPL-style run chase where every on-time payment is a boundary and every early payment is a six.
The format also benefits lenders, who stand to gain from lower defaults, better repayment rates, and stronger customer loyalty. Borrowers, meanwhile, get motivation, improved credit profiles, and a shot at tangible prizes. Significantly, Zavo does not alter loan terms or collect repayments; users pay lenders directly, and Zavo verifies the proof before awarding points.
Backed by consumer brands, the prize pool is designed to sustain excitement. Players can track scores in real time, watch leaderboards shuffle, and see winners announced monthly with the buzz of a man-of-the-match presentation.
Zavo previously piloted EMI discounting and cashback on interest, which drew thousands of users in days. EMI Bet builds on that momentum with a stadium-scale version to shift how Indians view debt.