Boris Valkov, a former Meta AI engineer and PyTorch contributor, is on a mission to transform customer service through his startup, Lace AI. After realizing AI’s vast potential in real-world applications, Valkov launched Lace in 2022 to tackle a pain point often overlooked — lost revenue in home service call centers.
Lace AI’s software uses advanced AI to analyze 100% of inbound calls for home services companies — like HVAC, plumbing, and roofing — detecting missed sales opportunities in real time. While traditional systems sample only a fraction of calls, Lace ensures no lead slips through the cracks.
By reviewing each call for potential revenue leakage, the platform provides actionable insights that can convert casual inquiries into closed deals. Just a 1% increase in booking rates can mean millions in added revenue for larger firms. Some Lace customers are already seeing double-digit revenue growth.
The startup has grown rapidly, now serving over 100 companies and reporting 1,000% ARR growth in 2024. Backed by $19 million in funding from investors like Canvas Ventures and Bek Ventures, Lace plans to triple its 20-person team.
With a powerful blend of AI precision and customer service insights, Lace is reshaping how service-based businesses handle sales calls.