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Ather Energy has appointed Saurabh Sharma as its new Head of Marketing, marking a significant leadership shift for the electric two-wheeler manufacturer. With over 15 years of experience in brand building and strategic marketing, Saurabh is set to lead Ather’s marketing efforts, focusing on brand positioning, customer engagement, and long-term growth.
Since joining Ather in 2019 as the company’s first Brand Head, Saurabh has been instrumental in establishing key product lines like the Ather 450X and Ather Rizta in the EV market. His impactful transition to General Manager – Scooter Business saw him driving operational scale, expanding market reach, and shaping Ather’s business strategy.
Reflecting on his new role, Saurabh highlighted his commitment to enhancing Ather’s brand narrative through impactful storytelling, leveraging non-traditional media channels, and driving greater marketing efficiencies.
With his rich industry expertise — including stints at Nerolac Paints and Mahindra SUVs — Saurabh’s appointment promises to accelerate Ather’s mission to build a stronger customer connect and expand its footprint in India’s rapidly growing EV sector.