PhonePe is set to welcome Amit Doshi as its Chief Marketing Officer (CMO), leveraging his extensive expertise in brand management, marketing strategy, and business growth. With a track record of driving brand equity and market expansion, Doshi’s leadership will be instrumental as PhonePe gears up for its much-anticipated IPO.
Previously, Doshi served as CMO at Britannia Industries Limited, where he played a pivotal role in enhancing brand visibility, increasing market share, and driving new product innovations. His leadership was key in overseeing Britannia’s biscuits, crème wafers, and salty snacks categories, ensuring sustainable and profitable growth.
With prior leadership experience at Lenovo and Perfetti Van Melle, Doshi brings cross-industry expertise in sales, marketing, and business strategy. His new role at PhonePe aligns with the company’s expansion goals, where he will spearhead marketing initiatives and brand-building efforts in the competitive digital payments space.