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Ather Energy has teamed up with Salesforce to introduce Ather Dealer Central, an advanced AI-powered Dealer Management System (DMS) aimed at transforming dealership operations across India. The mobile app-based platform integrates lead management, CRM, and dealership functions, enabling over 350 dealerships to streamline sales and service operations.
Ravneet Phokela, Chief Business Officer, Ather Energy, highlighted the platform’s role in boosting efficiency, mobility, and customer satisfaction. “Ather Dealer Central seamlessly connects every aspect of the dealer ecosystem, empowering our partners to deliver exceptional customer service.”
Mankiran Chowhan, VP - Financial Services and Consumer Industries, Salesforce, emphasized how the collaboration enhances dealership management, setting new benchmarks for customer experience in India’s EV market. This aligns with Salesforce’s AI-driven innovations, including Agentforce, to revolutionize sales and customer engagement.
With Ather Energy preparing for its IPO in April, this move underscores its commitment to AI, automation, and customer-centric retail—paving the way for sustainable growth in the evolving EV industry.