Zara Singh has been appointed as Director of Revenue Management - India & South Asia at Accor. With over two decades of experience, Zara brings deep expertise in revenue optimization, pricing strategy, distribution, and market intelligence to one of Accor’s most dynamic and fast-growing regions.
Zara’s impressive career includes senior roles at Hilton, IHG Hotels & Resorts, Starwood, and Marriott International, where she led strategic commercial initiatives across India, Asia-Pacific, and global markets. Known for her forward-thinking and data-driven approach, Zara has consistently delivered strong commercial outcomes across leading hospitality brands.
Her appointment reflects Accor’s commitment to strengthening leadership capabilities and driving business excellence across India and South Asia.
Pratima Badhwar, Head of Commercial, India & South Asia at Accor, stated, “Zara’s strategic mindset and global exposure will play a vital role in shaping Accor’s revenue roadmap in this vibrant region.”
Zara shared her excitement about joining Accor during a period of growth and expressed her intent to elevate commercial performance through innovation and strategic execution.