Lenskart.com has appointed Sachin Gupta as Vice President – Marketing, bringing nearly two decades of expertise in performance marketing, digital growth, and customer acquisition. Before joining Lenskart, Sachin was with Astrotalk for nearly four years, where he held the roles of Senior Vice President – Marketing and Vice President – Performance Marketing, managing multi-million-dollar budgets and driving user acquisition initiatives. He also worked with OZiva as a consultant, focusing on retention and digital performance, managing large-scale campaigns across platforms like Google, Meta, and Taboola.
\r\n\r\nSachin is the founder of The Himalayan ROI, a performance marketing agency that worked with major clients including Paytm, Kotak Mahindra Bank, Mamaearth, and Flipkart Groceries. Earlier in his career, he served as Chief Marketing Officer at JungleWorks, where he led demand generation and significantly boosted revenue. Sachin’s appointment at Lenskart underscores the company’s commitment to enhancing its marketing leadership for customer acquisition and growth.
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