Quick commerce leader Zepto has launched a cutting-edge data analytics platform named ‘Atom’, aimed at empowering consumer brands listed on its platform with rich, actionable insights.
Announced in a video on X by Zepto’s cofounder and CEO Aadit Palicha, the subscription-based tool is designed to help brands dive deep into hyperlocal consumer behaviour, pincode-level market share, and real-time brand performance metrics.
With Atom, brands can now access a live map interface that visualizes performance across every neighborhood and pincode they operate in. This granular view enables sharper strategic decisions related to pricing, marketing, and distribution.
“For example,” Palicha explained, “a brand can use Zepto Atom Maps to identify underperformance in the western neighborhoods of Hyderabad and take targeted actions to boost growth in that specific area.”
This launch signals Zepto’s ambition to not only be a quick commerce enabler but also a data-driven growth partner for consumer brands. By offering hyperlocal insights at scale, Zepto aims to transform how brands understand and serve customers in India’s dynamic urban markets.