BPTP Ltd. has appointed Abhay Kumar as Chief Marketing Officer, marking a strategic step in its mission to enhance customer engagement and accelerate growth in the real estate sector. With a distinguished career spanning real estate, luxury retail, and fintech, Abhay brings a unique blend of creativity, analytical acumen, and leadership.
An alumnus of IIM Lucknow, Abhay has held key marketing and digital transformation roles at iconic organizations such as Johnson & Johnson, DAMAC Properties, GE Capital, Hotstar+, and Blue Tokai. His diverse experience in building brands, driving digital-first strategies, and deepening customer relationships positions him perfectly to lead BPTP’s next chapter of evolution.
At BPTP, Abhay will oversee brand positioning, marketing strategy, digital innovation, and customer outreach—reinforcing the company’s customer-first philosophy. Welcoming him onboard, President Amaan Chawla expressed confidence in Abhay’s ability to elevate the brand and foster long-term value creation.
Abhay shared, “I’m excited to be part of BPTP’s growth story and look forward to crafting engaging, purpose-driven marketing experiences that resonate deeply with today’s homebuyers.”