River has appointed Saraswathi Anand as its Vice President - Marketing, signaling a strategic push toward brand expansion and deeper consumer engagement. With nearly two decades of experience in brand building, content strategy, and market activation, Saraswathi brings a wealth of knowledge from her leadership roles at Network18, Zee Entertainment, Vijaya Karnataka, and Radio Indigo 91.9 FM.
At Network18, she served as AVP – Marketing & Product, and played a vital role in channel growth and product positioning. At Zee Kannada, her sharp strategic vision was instrumental in helping the channel rise to the No. 1 spot in its market. Saraswathi’s career spans television, print, and radio, where she has consistently delivered performance through regional storytelling, digital transformation, and insight-driven planning.
In her new role at River, she will oversee brand, digital, and customer experience efforts, aiming to scale the company’s visibility and relevance in emerging and competitive markets. Her appointment reflects River’s ambition to strengthen its foothold in the EV space.