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Voltas Limited – A TATA Enterprise has appointed Pragya Bijalwann as its new Head of Marketing, bringing her extensive expertise in marketing strategy, digital transformation, media planning, and consumer insights to one of India’s most trusted consumer brands. In her new role, Pragya will focus on strengthening Voltas’ brand presence, driving innovative campaigns, and enhancing consumer engagement across multiple segments.
Before joining Voltas, she served as the Chief Marketing Officer at Crompton Greaves Consumer Electricals Limited, where she led the marketing function across all business units. With a career spanning leading brands such as Castrol, AkzoNobel, and HPCL-Mittal Energy Limited, Pragya has played a crucial role in brand growth, performance marketing, and business transformation.
Her appointment underscores Voltas’ commitment to innovation and customer-centric marketing strategies in the highly competitive consumer durables industry. With her leadership, Voltas aims to further solidify its position as a market leader.