Flipkart has appointed Salhath Khan as Director – Fresh, where he will continue to lead the company’s fresh category operations, covering fruits, vegetables, dairy, bakery, frozen foods, and more. His role spans both B2C and B2B segments, with a strong focus on scaling operations while driving profitability and enhancing customer experience.
With over 18 years of experience across grocery, fresh produce, and hyperlocal marketplaces, Salhath brings deep domain expertise in category management, channel strategy, and supply chain optimization. His previous leadership roles at udaan.com, Ninjacart, and RentoMojo, along with diverse experience in telecom and retail, have shaped his ability to execute customer-centric, operationally efficient strategies.
In this elevated capacity at Flipkart, Salhath will focus on accelerating growth in the fresh category through innovation, data-driven execution, and ecosystem partnerships—aligning with Flipkart’s broader goal of strengthening its grocery and fresh vertical