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Bestseller India has named Sumit Dhingra as its new Country Director, bringing over 20 years of expertise in the fashion and lifestyle industry. Known for his leadership in brand building, retail expansion, and general management, Dhingra is set to drive Bestseller India’s next phase of growth.
Before joining Bestseller India, Dhingra played a pivotal role in scaling global fashion brands at Arvind Fashions Limited and held leadership positions at Aditya Birla Fashion and Retail Ltd. and United Colors of Benetton India. Most recently, he successfully led Crocs’ business across India, Southeast Asia, the Middle East, and Africa, reinforcing his reputation as a strategic growth leader.
Anders Holch Povlsen, CEO of Bestseller, emphasized India’s critical role in the company’s global strategy and expressed confidence in Dhingra’s leadership. Dhingra aims to expand market presence, enhance customer experience, and drive sustainable growth, marking a transformative phase for Bestseller India.