Homegrown D2C parenting brand Rabitat has secured ₹40 crore (approx. $5 million) in a Series A funding round led by RPSG Capital Ventures and DSG Consumer Partners. The round was executed in two tranches and saw participation from Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, and angel investors from The Souled Store, LivSpace, and Cult.fit. Accurize served as exclusive financial advisor and Antares Legal as legal counsel.
Founded in 2020 by brothers Sumit and Siddharth Suneja under Merlin Brands, Rabitat creates BPA-free, globally certified drinkware and foodware for children, combining safety, functionality, and design. The funds will support expansion into new product lines, deepen manufacturing partnerships, and enhance brand trust among Indian parents.
“We’re proud to serve over 2 lakh families,” said Sumit Suneja, CEO. “With a ₹27,000 crore addressable market in kids’ food and drinkware, this funding will help us scale faster with thoughtful, safe designs.”
Backers see strong potential. “Rabitat sits at the intersection of safety, design, and everyday utility,” said Abhishek Goenka, RPSG Capital Ventures. Hariharan Premkumar of DSG added, “Rabitat is solving real pain points for modern, conscious parents.”