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Maruti Suzuki and JETRO Join Hands to Empower Cross-Border Startup Collaboration

In a strategic move to foster innovation and bilateral business growth, Maruti Suzuki India Limited has signed a Memorandum of Understanding (MoU) with the Japan External Trade Organisation (JETRO). The partnership is aimed at enabling startups from India and Japan to access each other’s thriving startup and innovation ecosystems.

The MoU was formally exchanged between Dr. Tapan Sahoo, Executive Officer – Digital Enterprise, Maruti Suzuki, and Mr. Takashi Suzuki, Chief Director General, JETRO India, in the presence of Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki.

Key Highlights of the MoU:

  • Bilateral Access to Innovation Ecosystems: Startups based in India will gain exposure to Japan’s innovation landscape, and vice versa.
  • Participation in Innovation Programs: Startups under Maruti Suzuki’s four innovation initiatives—Accelerator, Incubation, Mobility Challenge, and Nurture—will be eligible to engage with Japanese stakeholders through JETRO
  • Events and Networking: Both entities will facilitate startup participation in relevant events and help them connect with appropriate partners and collaborators

Hisashi Takeuchi, MD & CEO, Maruti Suzuki India, said, “Startups are key drivers of innovation and economic growth. With this MoU, we aim to provide a platform for Indian startups to explore the Japanese business landscape and co-create cutting-edge solutions for the mobility sector.”

Takashi Suzuki, Chief Director General, JETRO India, added, “This collaboration with Maruti Suzuki builds on the long-standing Indo-Japanese partnership and opens new avenues for startup-driven innovation and economic synergy between our two nations.”

This collaboration underscores a mutual commitment to strengthening Indo-Japanese ties, driving cross-border innovation, and nurturing future-ready mobility solutions.

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