PHD has appointed Pratik Dawda as Associate Vice President, marking a key leadership addition as the agency enhances its focus on data-driven marketing and integrated media planning. In his new role, Pratik will be responsible for strengthening digital media strategy, audience planning, and performance-led solutions as part of PHD’s leadership team.

Pratik joins PHD after a nearly decade-long stint at Wavemaker, where he most recently served as Client Lead, leading data and audience planning along with data-driven marketing strategies. His work emphasised monetisation initiatives, full-funnel growth programmes, and performance-oriented solutions for major brand portfolios.

Over the course of his career, Pratik has also held leadership positions at organisations such as HT Media Ltd, Quikr, and ChoiceConnex, gaining extensive experience across digital media strategy, analytics, performance marketing, client servicing, and business development. His contributions have been recognised at industry forums with wins in categories including direct marketing and digital video.

Pratik Dawda’s appointment positions PHD to further advance its digital capabilities, deliver innovative media solutions, and support sustained client impact in a rapidly evolving advertising and marketing landscape.