Gurugram-based corporate mobility startup PumPumPum has raised ₹18 crore in a pre-Series A funding round, marking a major milestone in its journey to modernise vehicle leasing in India. The round was led by LC Nueva, with participation from Mufin Green and Anupam Finserv. The company had earlier secured ₹2 crore in March 2024 from Inflection Point Ventures (IPV).

The fresh capital will be deployed to strengthen PumPumPum’s asset-light fintech platform, expand B2B and B2B2C employee leasing partnerships, and scale OEM and dealer networks across new, used, and electric vehicle segments. The company also plans to deepen its footprint across key metro markets while investing in technology, sales, and customer success.

Founded by Tarun Lawadia and Sameer Kalra, PumPumPum offers end-to-end passenger vehicle leasing solutions for corporates, SMEs, MSMEs, and fleet operators. Its proprietary platform enables banks and NBFCs to deploy capital seamlessly, while PumPumPum manages the entire asset lifecycle, including vehicle health monitoring, maintenance, and resale.

Leveraging IoT-enabled vehicles, predictive maintenance, and real-time credit checks, the company claims 70% year-on-year growth, manages 1,000+ vehicles, and has crossed ₹100 crore in AUM. With vehicle leasing penetration in India still under 5%, PumPumPum is well positioned to capture the next wave of mobility adoption.