The creator economy is booming, but brands often struggle to balance performance with reputation. Later has introduced its latest solution, Brand Suitability Insights, an AI-powered platform designed to help enterprises scale influencer programs without compromising integrity.

This advanced tool goes beyond surface-level vetting. By analyzing both campaign context and a creator’s public footprint, it provides brands with a detailed, evidence-based report. Key features include an Executive Summary, Brand Suitability Score, 12-Category Risk Matrix, audience insights, and performance benchmarks. The goal is not only to identify risks but also to highlight creators who can deliver measurable business outcomes.

What sets Brand Suitability Insights apart is its ability to strike the right balance. For enterprise marketers facing intense ROI pressures, it offers a transparent framework that uncovers opportunities while flagging potential concerns. This makes scaling creator partnerships smarter, safer, and more efficient.

The launch also leverages Later’s strategic strengths. Following its Mavely acquisition and access to proprietary performance data, the company has transformed brand safety from a defensive measure into a growth enabler.

When integrated thoughtfully into workflows, supported by human judgment, this tool becomes more than a safeguard. It acts as a force multiplier for ROI, trust, and efficiency in creator marketing.