PowerUp Money, a fast-growing mutual fund advisory wealthtech platform, has raised $12 million in Series A funding led by Peak XV, with participation from existing investors Accel, Blume Ventures, Kae Capital, 8i Ventures, and DevC. The funding comes just six months after a $7.2 million seed round, reflecting strong momentum and investor confidence in the company’s vision.

Founded in 2024 by Prateek Jindal, PowerUp Money is building a research-led, zero-commission mutual fund advisory platform designed to make high-quality, unbiased investment advice accessible to millions of Indians. As a SEBI-registered Registered Investment Advisor (RIA), the platform ensures that recommendations remain aligned with long-term wealth creation rather than product commissions.

The fresh capital will be used to deepen research and advisory capabilities, scale its flagship subscription offering PowerUp Elite, and launch PowerUp Infinite, a fully managed advisory product providing dedicated one-on-one guidance, goal planning, and personalized investment strategies. The company also plans to invest significantly in financial literacy and investor education initiatives.

Within eight months of launch, PowerUp Money has onboarded over 5 lakh users, tracks more than ₹65,000 crore in assets, and has added 25,000+ paid PowerUp Elite members. Over the next three years, the company aims to reach 10 million users, positioning itself as a key force in shaping the future of retail wealth management in India.