vivo India has elevated Mayank Prabhakar to the role of Chief Media Officer, marking a significant leadership development within the company’s marketing and media leadership team.

In his expanded capacity, he will lead vivo India’s media strategy, oversee digital marketing initiatives, and drive data-driven brand engagement across platforms as the smartphone brand continues to strengthen its presence in India’s competitive consumer technology market.

He has been associated with vivo India for over four years, during which he played a key role in shaping the company’s media, performance marketing, and e-commerce initiatives, including direct-to-consumer engagement strategies.

Prior to joining vivo India, Mayank held leadership roles at Cheil Worldwide, where he worked on digital launches and e-commerce partnerships with platforms such as Amazon and Flipkart. Earlier in his career, he also worked with Times Internet and One97 Communications, gaining experience in digital marketing, enterprise mobility, and media strategy.

CXO TechBOT wishes Mayank Prabhakar great success in his new role.