Royal Enfield has elevated Piyush Prasad to head Global Business Development - Electric Vehicles (EV), reinforcing the company’s strategic focus on electric mobility and global expansion. In this pivotal role, Piyush will be responsible for shaping Royal Enfield’s global EV business strategy, driving international partnerships, expanding market presence, and accelerating strategic growth initiatives across key geographies.

With over two decades of leadership experience in the automotive and electric vehicle ecosystem, Piyush brings a strong blend of strategic insight and operational execution. His career spans senior roles at leading global and Indian automotive brands, including HERO Electric Vehicles, Harley-Davidson Motor Company, Renault, General Motors, Mahindra Group, and Hyundai Motor Company. Across these organisations, he has led business development, market operations, sales strategy, and new market entry initiatives.

Piyush’s appointment comes at a crucial phase as Royal Enfield strengthens its electric mobility roadmap, focusing on innovation, partnerships, and sustainable growth. His global exposure and deep industry expertise are expected to play a key role in advancing the brand’s EV ambitions and positioning Royal Enfield competitively in the evolving global electric two-wheeler landscape.

CXO TechBOT wishes Piyush Prasad continued success in driving Royal Enfield’s global electric mobility growth.