Abhishek B. has been promoted to Senior Director & National Head – Agency Partnerships (Linear TV) at JioStar, marking a major milestone in his accomplished two-decade journey across India’s media and entertainment landscape. In this expanded national leadership role, he will oversee Linear TV agency partnerships, drive high-growth strategies, strengthen relationships with leading media agencies, and enhance collaboration around JioStar’s growing content and audience ecosystem.

His elevation follows a strong performance as Associate Director & National Head – Agency Partnerships for JioStar Entertainment, where he partnered with major agency networks such as Omnicom Media Group, IPG Mediabrands, Dentsu, and DDB Mudra to deliver integrated solutions and unlock new revenue streams.

Before JioStar, Abhishek spent several impactful years at Disney Star, contributing across sports ad sales, regional leadership, and brand partnerships for flagship properties at Star Sports. He led notable campaigns for brands such as Cadbury Dairy Milk, Boost, Parle, Tata Neu, and Audi. His earlier roles at Bloomberg TV India and HT Media further strengthened his expertise in profit-center leadership and 360-degree advertising solutions.

Abhishek’s promotion underscores his dynamic leadership and positions him to shape the next phase of Linear TV growth for JioStar.