Tata Motors has appointed Pallav Singh as Deputy General Manager – Martech and AI, strengthening its focus on data-driven marketing and digital innovation. In this role, he will lead the integration of marketing technology and artificial intelligence to enhance customer engagement, optimize campaigns, and drive business growth.

Pallav joins Tata Motors after a nearly two-year tenure at Porsche India, where he served as Chief Manager – Marketing. During his time there, he led key functions including brand strategy, public relations, digital marketing, social media, CRM, and MarTech initiatives, delivering impactful campaigns and strengthening brand positioning.

Prior to that, he worked as a Senior Consultant at EY, focusing on digital transformation and campaign migration projects. His earlier experience includes marketing roles at Henkel and ICICI Bank.

CXO TechBOT wishes Pallav Singh great success in his new role.