Samsung Electronics has announced a major leadership transition with the appointment of President Won-Jin Lee as the new Head of its Visual Display Business. The move comes as the company sharpens its focus on next-generation display innovation, AI-driven experiences, and global market expansion.

Previously serving as Head of the Global Marketing Office, Won-Jin Lee has been instrumental in building Samsung’s TV and mobile services ecosystem. Recognized for his expertise in content, services, and strategic marketing, he has played a key role in strengthening Samsung’s global consumer technology leadership. In his new role, Lee is expected to accelerate business transformation, unlock new growth opportunities, and further enhance the competitiveness of Samsung’s Visual Display division.

Meanwhile, President Seok Woo Yong will transition into an advisory role for the Device eXperience (DX) Division, where he will provide strategic guidance on future technologies, including AI and robotics, leveraging his extensive R&D and business leadership experience.

CXO TechBOT wishes both leaders continued success in their new roles.