Reliance Brands Limited, a key arm of Reliance Industries Limited, has appointed Priyanka Chauhan as Vice President – Ajio Luxe, reinforcing its leadership strength in India’s fast-evolving luxury fashion and lifestyle segment. In her new role, Priyanka will focus on accelerating growth at Ajio Luxe, elevating the luxury shopping experience, and strengthening innovation, customer excellence, and talent development across the platform.

Reliance Brands continues to expand its retail footprint through a diverse portfolio of international brand partnerships spanning apparel, footwear, accessories, handbags, food, and kids’ categories. Ajio Luxe plays a central role in the group’s strategy to redefine premium and luxury fashion in India through digital-first and omnichannel engagement.

Priyanka brings over a decade of leadership experience across retail, e-commerce, and omnichannel operations. Prior to joining Reliance Brands, she held senior leadership roles at Bestseller India, leading Marketplace, Omnichannel, and Quick Commerce businesses for JACK & JONES and VERO MODA. Her earlier stints include roles at RITU KUMAR, Snapdeal, and Gap Inc., managing global brands such as Old Navy.

An alumna of IIM Kozhikode and NIFT Hauz Khas, Priyanka’s blend of strategic vision and execution expertise positions her well to drive digital transformation and sustained growth at Ajio Luxe.

CXO TechBOT congratulates Priyanka Chauhan on her appointment and wishes her continued success in strengthening Ajio Luxe and advancing Reliance Brands’ leadership in India’s luxury retail ecosystem.