Finance
Founded in 2021 by Amit Chawla and Shreeram Ramanathan, Fundly initially focused on financing pharmaceutical retailers and distributors. It has since expanded into three interconnected areas: credit, commerce and payments.
Its commerce platform, FundlyMart, enables retailers to procure pharmaceutical products from distributors, while integrating credit directly into purchasing workflows. The company is also developing payments infrastructure for collections, payouts and reconciliation, currently piloting the system in Pune with around 3,000 retailers.
Fundly claims to work with approximately 3,000 distributors across 48 cities. Its FY25 revenue stood at around ₹30.1 Cr, up from ₹6.6 Cr in FY24, while net loss increased to approximately ₹11 Cr.
The Bigger Picture
Fundly’s evolution reflects the digitisation of India’s fragmented pharmaceutical supply chain, where commerce, working capital and payments can increasingly operate through a connected platform.
CXO TechBOT Perspective
The company’s integrated approach could help pharma businesses move from standalone lending to end-to-end financial and procurement infrastructure. The key challenge will be scaling this ecosystem while maintaining credit quality, transaction efficiency and sustainable unit economics.
