Ashish Khandelwal has been appointed as the Chief Financial Officer at Bestseller India, marking an important leadership development for the fashion and retail major. With over 15 years of experience across Decathlon, Amazon, EY, and PwC, he brings strong expertise in financial transformation, scalable business models, and data-driven decision-making.

During his tenure at Decathlon, Ashish played a key role in shaping financial strategy for India’s omnichannel retail ecosystem. He led initiatives to integrate digital and physical operations, support emerging business models, and enable product and innovation-led growth. His background also spans consulting and fintech, giving him a well-rounded perspective on complex, fast-evolving business environments.

His strategic approach and execution capabilities are expected to enhance financial discipline, improve operational efficiency, and support long-term sustainable growth.

CXO TechBOT wishes Ashish Khandelwal great success in his new role.