Ather Energy, India’s leading electric scooter manufacturer and smart mobility pioneer, has strengthened its executive leadership team with the appointment of Surabhi Loshali as Chief People & Culture Officer.

In her new role, Loshali will lead Ather’s human capital strategy, driving people-centered initiatives across talent acquisition, organisational development, leadership capability building, and culture transformation. Her mandate includes shaping the company’s employer brand, fostering a high-performance environment, and aligning workforce strategies with Ather’s growth agenda as it scales in both domestic and international markets.

Surabhi Loshali brings extensive experience in HR leadership, having led strategic people functions in high-growth technology and consumer brands. Her deep expertise in talent strategy, organisational effectiveness, and culture transformation positions her to steer Ather’s human capital priorities at a pivotal time for the company and the broader electric vehicle ecosystem.

The appointment comes as Ather Energy continues to focus on innovation-driven growth, expansion of product portfolios, and scaling operations to meet rising demand for sustainable mobility solutions. Strengthening the leadership bench in people and culture reflects Ather’s commitment to building a future-ready workforce capable of sustaining innovation and operational excellence.

Industry observers note that as EV and technology companies navigate rapid expansion and heightened competition for talent, seasoned HR leadership is critical to building culture, capability, and organisational resilience.