Niva Bupa Health Insurance has appointed Rudrakshi Razdan as Head of Brand Marketing, strengthening its marketing leadership as the company continues to enhance brand engagement and customer-centric growth initiatives.

With over a decade of experience across BFSI, FMCG, and healthcare sectors, Rudrakshi brings extensive expertise in brand marketing, brand communications, campaign management, consumer insights, market research, and strategic business analysis. Known for her consumer-first approach and data-driven marketing strategies, she has consistently built impactful campaigns that strengthen brand equity and drive business growth.

Throughout her career, Rudrakshi has developed a strong reputation for creating meaningful brand experiences, leading integrated marketing initiatives, and leveraging consumer insights to deliver measurable business outcomes. Her ability to combine strategic thinking with creative execution has helped organizations build stronger customer connections and enhance market positioning.

CXO TechBOT wishes Rudrakshi Razdan great success in her new role.