Zee Entertainment Enterprises Limited has appointed Saatvik Goel as Executive Vice President – Marketing, strengthening its leadership team as the company accelerates its focus on digital growth, audience engagement, and next-generation entertainment initiatives. Based in Bengaluru, Saatvik will lead marketing for new business initiatives while driving growth-oriented brand and customer acquisition strategies.

An accomplished marketing and growth professional with many years of experience in digital marketing, performance-driven growth, user acquisitions, and brand strategies in the media and tech industry, Saatvik has previously worked with BeBetta as the Chief Marketing Officer and held leadership roles at Eloelo where he has been instrumental in helping drive user engagement and digital growth programs.

Some of his previous assignments include Doubtnut, Rizzle, BlueStacks, Gradeup, and 91mobiles among others. His experience in performance marketing, growth optimization, digital campaigns, and community building will serve him well in the role that he has taken up at ZEE Entertainment.

CXO Techbot congratulates Saatvik Goel on his new leadership role at Zee Entertainment Enterprises Limited.