Pine Labs has announced the appointment of Shalini Pillai Banerjee as its Chief Marketing Officer, strengthening the fintech firm’s senior leadership team as it sharpens its brand positioning and growth strategy.

Banerjee brings over 20 years of experience across global technology and consumer brands. She most recently served as Marketing Director for India and South Asia at Microsoft, a role she assumed in 2024. Prior to this, she spent nearly a decade at Google India as Head of Consumer Apps Marketing, where she led go-to-market strategies for widely used products and focused on driving customer acquisition and improving user experiences, particularly for small and medium-sized businesses in India.

Earlier in her career, Banerjee held senior roles at Coca-Cola and co-founded a SaaS analytics start-up, BrandIdea Consultancy, as well as Eventus Integrated Management, adding entrepreneurial and brand-building expertise to her portfolio.

At Pine Labs, she is expected to leverage her large-scale marketing and brand-building experience to navigate the competitive digital payments landscape, enhance customer engagement, and support the company’s growth ambitions.

CXO TechBOT wishes Shalini Pillai Banerjee great success in this new role.