Bindiya Bhatt has been elevated to Vice President – International Brands & Omnichannel at Myntra, marking a significant step in the company’s strategy to expand its global brand portfolio and enhance integrated retail experiences.

In her new role, Bhatt will spearhead the growth of international brands on the platform while strengthening omnichannel capabilities to deliver a seamless and unified customer journey. Her appointment reflects Myntra’s continued focus on blending online and offline experiences to meet evolving consumer expectations.

A seasoned leader with over a decade at Myntra, Bhatt has held multiple leadership roles across key categories, including women’s fashion, kidswear, and fast fashion. Most recently, she served as Business Head – Women and Kids, driving category growth and customer engagement.

CXO TechBOT wishes Bindiya Bhatt continued success in her new role.