Diageo India has announced the appointment of Varun Koorichh as Vice President Marketing – Portfolio Head, Premium and Luxury, reinforcing its focus on innovation and brand leadership in the premium spirits category.

With over 17 years of experience spanning Diageo, PepsiCo, and Perfect Relations, Varun brings deep expertise in brand strategy, consumer marketing, and portfolio management across premium and luxury segments. His leadership journey reflects a consistent track record of driving growth, crafting iconic campaigns, and elevating brand equity in highly competitive markets.

Based in Bengaluru, Varun will lead the marketing strategy for Diageo India’s premium and luxury spirits portfolio, shaping the company’s next phase of growth in India’s dynamic beverage landscape.

CXO TechBOT extends warm congratulations to Varun Koorichh and wishes him great success in his new leadership role at Diageo India.