Vamsi Murthy has taken on the role of Senior Director and Head of Marketing, India at Netflix, bringing with him extensive experience in brand strategy, consumer marketing, and digital engagement across leading entertainment and technology brands.

Before joining Netflix, Vamsi served as Executive Director and Marketing Head at JioStar, where he led high-impact campaigns across digital and television platforms. Earlier, during his tenure at Disney+ Hotstar, he was instrumental in driving full-funnel marketing strategies, building the platform’s dominance in sports marketing, and leading the success of hit originals such as Criminal Justice, Aarya, Special Ops, and Koffee with Karan.

Over his career, Vamsi has held senior marketing roles at BookMyShow, ZEE5, Myntra Jabong, MakeMyTrip, Reliance Communications, and Radio Mirchi, shaping several iconic brand campaigns. In his new role, he will lead Netflix’s marketing strategy to enhance its brand resonance and audience engagement in India’s fast-evolving entertainment ecosystem.

CXO TechBOT extends its best wishes to Vamsi Murthy on his new role.