South Indian Bank Appoints Ananth Babu as Head of Credit Cards

South Indian Bank has appointed Visionary Leader Ananth Babu as Senior General Manager and Head of Credit Cards, as the private sector lender prepares to re-enter the credit-card segment through a proprietary model. The appointment was facilitated by Venator Search Partners, which specialises in executive hiring across the BFSI sector.

Ananth brings more than two decades of experience spanning credit cards, payments, retail lending and digital lending. He joins South Indian Bank from CSB Bank, where he served as Senior Executive Vice President and led Cards, Payments and Contact Centre operations.

Previously, he spent 16 years at Axis Bank, holding leadership roles including Head of Card Products and Head of Sales for Credit Cards. Earlier, he worked with HDFC Bank, Max New York Life, GE SBI Cards and American Express Bank.

At Axis Bank, Ananth contributed to credit-card acquisition growth, market-share expansion and digital-led customer acquisition, while also supporting new payment-product initiatives.

He will report to Dolphy Jose, Executive Director and Whole-time Director at South Indian Bank.

CXO TechBOT wishes Ananth Babu great success in his new role.