Hyderabad-based human-first social networking startup Culture has secured ₹2 crore in a seed funding round led by Acuvest Infra, marking a major milestone in its mission to create safer, more meaningful digital communities. The funding comes amid growing user demand for authentic connections, moving away from the “performative” nature of conventional social media.

The new capital will fuel Culture’s product development, expand community-led initiatives, and enhance its advanced safety features. Investors’ support reflects confidence in Culture’s vision of transforming social networking from attention-driven scrolling to interest-based, genuine conversations.

At the heart of Culture’s platform is an AI-driven interest-matching system that helps users connect over shared passions like music, startups, travel, wellness, and creativity. With a focus on real profiles and phone verification, the startup aims to address the trust deficit prevalent across current digital platforms.

The funding also highlights the rising momentum of niche, safe-space social platforms in India. Culture’s roadmap includes “Creator-led Spaces”, interactive hubs for live discussions and ticketed events that blend online engagement with offline experiences at cafes and cultural venues.

With this seed funding, Culture is poised to expand across major Indian cities and eventually explore global markets, building digital spaces that feel more like real-world conversations than endless social feeds.