CARFAX has appointed Nakul Goyal as its new Chief Marketing Officer (CMO), marking a significant leadership milestone as the company accelerates its next phase of growth across product-led marketing and performance-driven customer engagement. In his new role, Nakul will lead CARFAX’s broader marketing organization, with a strong focus on scaling consumer reach, strengthening brand impact, and driving measurable growth for both dealers and consumers.

The appointment highlights CARFAX’s continued emphasis on building a high-performance marketing engine aligned with long-term business outcomes. Nakul will play a pivotal role in shaping integrated marketing strategies across product marketing, performance channels, and customer lifecycle initiatives, supporting CARFAX’s mission to deliver transparency and trust across the automotive ecosystem.

Nakul has been part of the CARFAX journey since 2016, where he has consistently driven impactful marketing programs and contributed to the company’s evolution as a category-defining platform. His deep understanding of CARFAX’s products, customers, and data-driven culture positions him well to lead the organization’s marketing vision into its next decade.

Under his leadership, CARFAX aims to further strengthen its reputation as a market leader while continuing to build scalable, customer-centric marketing capabilities. Nakul also emphasized CARFAX’s strong growth trajectory, noting that the company continues to hire across multiple roles as it builds a future-ready, high-impact team.

His appointment reinforces CARFAX’s commitment to innovation, performance excellence, and sustained leadership in automotive data and insights.