Hero MotoCorp, the world’s largest two-wheeler manufacturer, has officially entered the Italian market, marking its 49th international destination. This strategic move strengthens the company’s global footprint and aligns with its vision to deliver future-ready, sustainable, and smart mobility solutions.

With advanced R&D facilities in Germany and India, Hero MotoCorp aims to bring innovative products tailored to diverse rider preferences worldwide. The company has partnered with Pelpi International — one of Italy’s leading distributors — to manage product distribution, sales, service, and spare parts. Initially, the brand will launch through 36 dealerships in key Italian cities, with plans to expand to 54 in the coming months.

Sanjay Bhan, Executive Vice President of Hero MotoCorp, described the entry into Italy as a “defining milestone” for the company. He highlighted Italy’s rich two-wheeler culture and expressed confidence in offering next-generation mobility solutions that reflect Hero MotoCorp’s global engineering excellence.

Cesare Galli, Managing Director of Pelpi International, expressed strong confidence in the collaboration, emphasizing the quality, scale, and 5-year warranty of Hero MotoCorp products. Models like the Hero Hunk 440 and Hero Xpulse 200 will target key segments in Italy, combining technology and value for local consumers.

This expansion reinforces Hero MotoCorp’s commitment to global growth and enhancing mobility experiences worldwide.