GoKwik, India’s leading e-commerce enabler, has appointed Atul Bansal as its new Head of Marketing as it gears up for its next phase of global growth. With over 15 years of experience across e-commerce, fintech, and telecom, Atul will lead the company’s end-to-end marketing strategy, spanning brand building, growth marketing, and product-led initiatives.

His mandate includes strengthening GoKwik’s brand identity, developing scalable go-to-market frameworks, and accelerating customer acquisition through data-driven and cross-functional programs. Welcoming him, Chirag Taneja, Co-founder & CEO, noted that Atul’s strategic depth and proven success at Amazon will be instrumental in shaping GoKwik’s evolution into a globally respected, product-first commerce enabler.

Across nearly seven years at Amazon, Atul led major charters in brand, partnerships, offline merchant growth, and ad solutions, driving impactful seller acquisition and contributing significantly to Gross Merchandise Sales. His earlier tenure at Airtel further adds to his strong track record.

CXO TechBOT extends its best wishes to Atul Bansal as he steps into this impactful leadership role.