Delhi-based fast-moving consumer goods (FMCG) startup Mitra has secured ₹14 crore ($1.6 million) in a bridge funding round led by Bestvantage Investments, with participation from existing investors, including a Dubai-based family office.

The fresh capital will be deployed to scale operations, diversify product offerings, expand distribution across India, and foray into Gulf Cooperation Council (GCC) markets. As part of this growth plan, Mitra will launch a 3,000-tonne refined flour manufacturing plant in October, expected to boost monthly recurring revenue from ₹12 crore to ₹17 crore by November 2025.

“This funding is a key pillar in Mitra’s journey as we prepare for our next phase of growth. It will enable us to increase production capacity, launch health-focused product lines, and expand across India and international markets,” said Abhishek Kaushik, Founder & CEO of Mitra. He added that the company aims to become one of the top five FMCG brands in India within 2–3 years, with a roadmap toward an IPO.

Founded in 2023, Mitra has carved a niche in tier II and tier III markets with premium-quality flour made using its “Chakki Fresh” stone-grinding process, preserving nutrition and freshness at accessible prices. The startup’s revenue surged from ₹11 crore in FY24 to ₹40 crore in FY25, with projections of crossing ₹120 crore this year.

To date, Mitra has raised nearly ₹25 crore and is preparing a Series A round in April 2026 at a targeted valuation of ₹500 crore.