Emcure Pharmaceuticals Limited has appointed Barnona Basu as Director - Marketing, India Business, strengthening its leadership bench with a seasoned pharma marketing professional who brings over 25 years of experience across therapy leadership, brand building, and patient-centric strategy.

In her new role, Barnona will lead Emcure’s India marketing mandate with a strong focus on therapy excellence, purpose-led brand strategies, and the creation of human-centric patient support ecosystems. Her appointment aligns with Emcure’s commitment to delivering impactful, accessible, and outcome-driven healthcare across India.

Prior to joining Emcure, Barnona spent more than two decades at Lupin India, where she held senior leadership positions including Senior General Manager - Marketing, Therapy Head, and Senior General Manager - Patient Support Programs. During her tenure, she played a pivotal role in building strong therapy franchises and scaling innovative patient engagement initiatives. Earlier in her career, she gained deep expertise in medico-marketing and medical communications at Sudler & Hennessey, Aristo Pharmaceuticals, and Ranbaxy.

An MBA from NMIMS and an MPharm Gold Medalist from Nagpur University, Barnona’s appointment reflects Emcure’s strategic emphasis on experienced leadership to elevate marketing excellence and patient engagement in the Indian pharmaceutical landscape.

CXO TechBOT wishes Barnona Basu continued success in her new role.