Redis, a leading provider of real-time data platforms, has appointed Abhoy Kumar Sarkar as Country Manager & Managing Director for India and SAARC, strengthening its leadership presence in one of the world’s most dynamic technology markets.

In his new role, Sarkar will oversee Redis’s strategic expansion across India and the SAARC region, with a focus on accelerating adoption of real-time data solutions that underpin emerging AI use cases, including generative AI, vector search, and advanced analytics. His mandate includes deepening customer engagement, building strategic partnerships, and scaling go-to-market operations to support enterprises navigating digital transformation and real-time data demands.

Sarkar brings extensive leadership experience in technology and enterprise software markets. Prior to joining Redis, he held senior roles with global technology organizations, where he was responsible for business growth, product adoption, and customer success across complex, multi-industry environments. His expertise spans driving market expansion, cultivating high-impact teams, and translating technology value into measurable business outcomes.

His appointment reflects Redis’s commitment to strengthening its leadership bench in India and SAARC, leveraging the region’s strong engineering talent and vibrant innovation ecosystem to support the next wave of AI-enabled solutions at scale.