Zoho CEO Sridhar Vembu has unveiled Arattai, India’s homegrown messaging app designed to provide a secure and private communication experience, positioning itself as a local alternative to global platforms like WhatsApp. Built with a strong emphasis on privacy, security, and accessibility, Arattai aims to empower users across India, particularly those with low-end smartphones or limited internet access.

According to Vembu, Arattai has been engineered to work seamlessly on devices with minimal processing power while maintaining smooth performance even on low-speed or unstable networks. Its lightweight design and low-bandwidth optimization ensure users can stay connected without worrying about excessive data usage or device limitations.

The app focuses on delivering essential messaging features while prioritizing user security and privacy. Unlike resource-heavy platforms, Arattai keeps data storage and processing efficient, providing a reliable messaging experience for rural areas, developing regions, and underserved communities.

With the launch of Arattai, Zoho underscores its commitment to digital inclusion, ensuring that millions of users have access to a secure, reliable, and private communication platform. By combining simplicity with cutting-edge privacy measures, Arattai is set to become a game-changer in India’s messaging ecosystem.