PerformAce Media, a leading Martech company specializing in data-driven and tech-enabled brand engagement solutions, has announced the appointment of Ajhay Kumar as Chief Business Officer (CBO). In his new role, Ajhay will drive the launch and expansion of PerformAce ConnectX, a cutting-edge phygital marketing vertical designed to deliver measurable brand growth through immersive experiences, proprietary IPs in entertainment and sports, and impactful community activations.

With over a decade of cross-industry experience spanning Retail, Fashion, Travel, and Mental Health, Ajhay has been instrumental in shaping growth strategies for top brands. He has held leadership roles at MakeMyTrip and Goibibo, and co-founded Misohe, a leading mental health platform. Known for reinventing physical experiences with digital amplification, Ajhay combines innovation with ROI-driven execution.

Under his leadership, ConnectX aims to redefine brand engagement by merging live brand moments with digital reach, while building IP-led properties and localized community experiences that foster lasting brand loyalty.

CXO TechBOT extends best wishes to Ajhay Kumar on his new leadership role.