Beiersdorf has appointed Arush Babbar has taken charge as Vice President Marketing - Emerging Markets, reinforcing its leadership team in the beauty and personal care sector.

Arush brings a distinguished track record in brand strategy, digital transformation, and consumer-focused marketing. Prior to this elevation, he served as Global Associate Vice President - NIVEA Body & Creme and Regional Marketing Director - Emerging Markets at Beiersdorf, leading strategic initiatives across multiple regions.

His earlier contributions include leadership roles at NIVEA India, where he spearheaded category strategy and digital transformation efforts. Before joining Beiersdorf, Arush held key positions at Godrej Consumer Products Limited, driving brand growth and managing critical accounts across various product categories.

An MBA in Marketing from Xavier Institute of Management (XIM Bhubaneswar), Arush is known for his strategic acumen, innovative marketing approaches, and commitment to building consumer-centric brands.

CXO TechBOT congratulates Arush Babbar on taking charge of this new role and wishes him continued success in driving marketing excellence across emerging markets.