Leadership
In her new role, Mari will oversee marketing strategy, brand governance, sponsorships and consumer marketing, with a focus on strengthening brand preference, supporting business growth and ensuring a consistent Visa brand experience across the three markets.
Before joining Visa, Mari served as Head of Marketing at ProCredit Bank Georgia, leading the bank’s marketing function. She previously co-founded upway.ge and served as its CEO, combining entrepreneurial and business leadership experience with marketing expertise.
Her career also includes roles at Space International, Space Neobank and TBC Bank, where she worked across communications, employer branding, product marketing, brand management and technology transformation initiatives. She has also served as a visiting lecturer at Alte University and Business and Technology University in Georgia.
CXO TechBOT congratulates Mari on the new leadership role and wishes her continued success at Visa.
