Leadership
Maheshwari joined Tata Starbucks in April 2024 as Head – Product & Marketing, where she led the product, portfolio and marketing organisation. Her work focused on combining Starbucks’ global brand identity with local consumer insights to support India’s evolving coffee culture.
She brings 14 years of experience in consumer marketing, spanning brand management, advertising, activations, business planning and cross-functional marketing. Before joining Tata Starbucks, she spent nearly a decade at Red Bull India, progressing through several roles, including Consumer Collecting Manager, Assistant Brand Manager, National Brand Manager and Head of Brand Marketing. She also led the company’s youth marketing programme.
Maheshwari began her career at DDB Mudra Group as a Senior Account Executive, working on creative strategy for FMCG brands.
Her elevation reflects Tata Starbucks’ continued focus on locally relevant product innovation, premium consumer experiences and brand growth in India.
CXO TechBOT congratulates Mitali Maheshwari on her elevation and wishes her continued success in her leadership journey.
