TIFIN Enters Indian Market with AI-Driven Investment Assistant MyFi

US-based fintech platform TIFIN has launched MyFi, a conversational AI assistant designed to offer customized investment guidance in India. MyFi leverages research-driven intelligence and AI models to provide personalized advice based on users’ portfolios. Inspired by its US counterpart, Magnifi, MyFi is built specifically for Indian investors.

“MyFi aims to revolutionize wealth management in India, facilitating informed, long-term financial decisions,” said TIFIN founder Vinay Nair. MyFi is registered with SEBI as a Registered Investment Advisor (RIA) and adheres to all relevant regulations. Compatible with Android and iOS, MyFi simplifies investing through a conversational interface.

Initially targeting existing mutual fund investors, MyFi plans to expand to new investors. Subscription plans start at Rs 299 per month. TIFIN, founded by Vinay Nair, an IIT-Madras graduate, raised USD 109 million in May and is valued at USD 842 million. Headquartered in Colorado, TIFIN employs over 100 people in India.