Piush Kothari has been appointed Chief Customer Experience Officer (CCXO) at Croma, reinforcing the company’s focus on delivering seamless and integrated customer experiences across its retail ecosystem.

Piush brings extensive expertise in customer strategy, digital transformation, and experience design. Piush has held leadership roles across reputed organizations, driving customer-centric initiatives, enhancing digital capabilities, and optimizing end-to-end consumer journeys through data-led insights and innovation.

In this role, Piush will lead customer experience strategy across online and offline channels, with a focus on personalization, service excellence, and consistent brand engagement. His mandate includes strengthening customer loyalty, improving touchpoints, and embedding a customer-first culture across the organization.

CXO TechBOT wishes Piush Kothari great success in this new role.