NuvoRetail Secures $350,000 Funding to Drive Global Expansion and AI-Driven Ecommerce Solutions

Delhi-based ecommerce marketing and analytics startup NuvoRetail has raised $350,000 in a recent funding round. The investment will accelerate the development of Enlytical.ai, the company’s AI-ML-powered platform for ecommerce bid automation, insights, and reporting, while also supporting global expansion efforts.

Founder Vishal Sharma emphasized that the funding marks a pivotal milestone, allowing NuvoRetail to enhance its AI capabilities and continue leading in ecommerce marketing innovation.

Enlytical.ai provides a comprehensive dashboard to manage multiple ecommerce platforms, covering key performance indicators (KPIs) like sales, marketing, and supply chain management. The platform features an AI-based media spend optimization engine that uses advanced algorithms to maximize ROI by optimizing media budget allocation.

Additionally, Enlytical.ai offers on-shelf analysis and competition benchmarking tools, enabling businesses to track competitors in real-time and make informed decisions to boost market share and profitability.